In relation to your booking for tickets, e-tickets, vouchers, memberships or packages (“Tickets”) for a specific event, show, performance, screening, exhibition, conference, transport service, attraction, food and beverage, place of interest, ride, venue access, membership programme, or other product or service (each a “Service”), we collect your personal data as ticketing agent and data intermediary on behalf of the entity or entities operating, managing, producing, promoting or providing the Service (each a “Provider”), for the Provider’s use for the purposes of Ticket sales, Service administration, providing Service-related services, processing bookings or Tickets for admission to the Service, or other related activities (collectively “Service Administration”), and providing you with their marketing materials where you have consented to receiving them. The Provider will have to contact you for additional consents if it wishes to use your personal data for any other purpose.

1. b) We collect and use your personal data to allow us to provide services and features to meet your needs, and to customize and improve our services to make your experience more secure and convenient. We only collect personal data about you that we consider reasonably necessary for achieving these purposes
2. c) If you choose to use our services, we may require you to provide contact and identity information and other personal data as indicated on the forms throughout the Site. Where possible, we will indicate which fields are mandatory and which fields are optional.
3. d) In general, we collect and use your personal data to facilitate our provision of the services requested by you. We will maintain a file about you and your use of our services. We will collect, use and retain the data in your file, and such other data that we may obtain from time to time in connection with your current and past activities on the Site, for as long as the purpose for which the data is collected continues or where otherwise necessary for legal purposes or the purposes of our normal business operations. Thereafter, we will destroy or delete the data, or remove the means by which the data can be associated with you. The abovementioned purposes may include but are not limited to: resolving disputes; troubleshooting problems; helping promote secure trading; collecting fees owed to us; conducting surveys, obtaining customer feedback and measuring consumer interest in our products and services; communicating with you (including on behalf of Providers from whom you have purchased a Ticket); customising and optimising your experience on the Site; detecting and protecting us against error, fraud and other criminal activity; and such other purposes as may be notified to you before or at the time of collection or use of the data.
4. e) We may also look across multiple users to identify problems or resolve disputes, and in particular, we may examine your personal data to identify users using multiple user-IDs or aliases. We may also compare and review your personal data for errors, omissions and/or accuracy.
5. f) Under some circumstances, we may require certain financial information from you. We use your financial information (including credit card information) only to verify the accuracy of your name, address, and other information, to detect any fraud or other criminal activity, and to bill you for your use of our services.
6. g) We automatically track certain information based upon your behaviour on the Site. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users in general and you in particular. This information may include the URL that you just came from (whether this URL is on the Site or not), which URL you next access (whether this URL is on the Site or not), your computer browser information, and your IP address.
7. h) We use data collection devices such as “cookies” on certain pages of the Site to promote trust and security, help analyse our web page flow and measure promotional effectiveness. “Cookies” are small files placed on your hard drive that assist us in providing our services. We may offer features that are only available through the use of a “cookie”. We also use cookies to reduce the number of times you need to enter your password. Cookies can also help us provide to you information that is targeted to your interests. Most cookies are “session cookies”, meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies (if your browser permits you to do so), although in that case you may not be able to use certain features on the Site and you may be required to enter your password more frequently during a session on the Site.